tipping point

Lets track a theory named ' TIPPING POINT ' by Malcolm Gladwell, which enlightens us with some cracks and insights in sales and marketing , also in general the human behaviour. It ellaborates on the issues of epidemics , no not of contagious diseases but in general the spreading of news ..any news...by word of mouth.
This world is divided into 2 categories ...1st are those who connects others and 2nd ( no points for guessing that) those who does not belong to 1 st category ( hehe) .
Lets call the category 1 people connectors which can be subdevided into mavens, connectors, and salesman. These are the people who sell the ideas of marketing intentionally or unintentionally to the mass public. These connectors are those are very social, are up to date about almost everything in the market , and most importantly ....knows how to make others interested in them so that everybody listens to what they have got to say.
We all notice people who have tons of knowledge , knows all about how to make the best deal ,and are always eager to share it with others . These are the market watchers who keeps the companies on their toes, otherwise the average public doesn't really care about the minute price variances. Then there are those who have enough information but still incapable to start the promotional epedemics. Here comes the importance of salesman ( remember the classificaton) . They can make you believe almost anything and the most important point to remember is that the product they endorse must have substance in it otherwise they would loose their appeal.There are lots of studies been done to understand the mavens , connectors and salesman of the society because they hold the key to a successful marketing campaigns.